Order ahead. Skip the queue. Your shop’s app, run with AI.

Your own app on the App Store and Google Play. Ask Claude or ChatGPT to update the menu, pause a shop or check last week’s sales.

Your assistantServeBetter connected
The Copper Finch home screen in its own ordering app, with Pumpkin Cheesecake as the autumn special
Backoffice · Menu Items
Pumpkin Cheesecake on the backoffice Menu Items page, live on the menu at €5.80The same Pumpkin Cheesecake tile, greyed out with a Hidden badge

AltruistFirst client, live in Sofia

Works with

  • Borica
  • Apple Pay
  • Google Pay
  • App Store
  • Google Play

Every shop gets its own design

Start from one of our starter themes and adjust it to your brand. Ordering, payments and loyalty work the same underneath.

The Copper Finch home screen in the Warm starter theme
The same home screen in the Bold starter theme
The same home screen in the Minimal starter theme
Starter theme
Backoffice · Mobile App
The app builder in the backoffice: the Warm, Bold and Minimal starter themes with Bold picked as a draft, fine-tune controls for theme colours, display and body fonts, corner radius and hero photo shape, and a preview of the Copper Finch app in BoldThe app builder in the backoffice: the Warm, Bold and Minimal starter themes with Bold picked as a draft, and fine-tune controls for theme colours, display and body fonts, corner radius and hero photo shape
  • Pick a starter theme

    Each theme is a complete app design with its own layout, type and colours.

  • Make it match your brand

    Change the colours, corner radius and fonts. The preview updates as you go.

  • Your own listing, icon and splash

    The app goes on the App Store and Google Play under your shop’s name, with your icon and splash screen.

Every paid order goes straight to the counter

Baristas work orders on the Live Orders board, on a tablet or any screen behind the counter. Each tap moves an order along, and the customer sees it in the app.

A paid order comes in
The customer’s app at the same moment: A paid order comes in
  • A chime for every new order

    Paid orders arrive with a sound and a highlight. The chime repeats every minute until someone opens the order or starts on it.

  • Pause a shop when the queue is long

    Stop new orders for 15, 30 or 60 minutes, or until you switch them back on.

  • Focus mode for the counter screen

    The board fills the screen and the screen stays awake.

Run the shop from Claude or ChatGPT

Connect ServeBetter to the assistant you already use. Ask it how last week went, or have it hide a sold-out cake for the day.

Your assistantServeBetter connected

Add oat milk to every iced drink for €0.40.

serve_betteradd_modifier_option

Done. Oat milk is now a +€0.40 option on all 9 iced drinks.

Oat milk +€0.40Added to 9 iced drinksLive

How did last week go?

serve_bettersales_report

Last week brought in €7,416 across your three shops, up 6% on the week before.

Last week, all three shopsvs the week before

Revenue
€7,416
+6%
Orders
1,268
+4%
Average order
€5.85
+€0.10
Revenue by day
DayRevenue
Monday€948
Tuesday€1,012
Wednesday€986
Thursday€1,054
Friday€1,138
Saturday€1,276
Sunday€1,002
Best seller
Caffe Latte, 318 cups
Busiest shop
Copper Finch Vitosha
  • Claude, ChatGPT and other assistants

    Anything that supports MCP. Connect it once and sign in with your ServeBetter account.

  • ServeBetter skills

    Routines you can hand to the assistant, such as the morning menu check or a weekly sales summary.

  • It can only do what you can

    A barista’s assistant can mark a cake as sold out, but it can’t change prices. Every change shows up in the backoffice.

Turn your phone photos into menu photography

Upload any photo of a menu item and pick a scene and a style. AI Studio gives you back a photo that matches the rest of your menu, and a short video if you want one.

Show the menu photos
  • Basque Cheesecake, before AI StudioBasque Cheesecake, after AI Studio
  • Chocolate Cake, before AI StudioChocolate Cake, after AI Studio
  • Cold Brew Peach Tonic, before AI StudioCold Brew Peach Tonic, after AI Studio
  • Iced Latte, before AI StudioIced Latte, after AI Studio
  • Lemonade, before AI StudioLemonade, after AI Studio
  • Tiramisu Cheesecake, before AI StudioTiramisu Cheesecake, after AI Studio
Menu video
  • The whole menu matches

    Every photo comes out at the same size, light, background and angle.

  • Short videos for the menu

    Turn a photo into a few seconds of video for the item screen.

  • Save scenes and styles as templates

    Use them again for every new item, so new photos match the old ones.

Backoffice · AI Studio
AI Studio in the backoffice: an uploaded Iced Latte photo, the Palm shade scene and Menu standard style picked, two finished photos and a five-second video, and the six matching photos on the menuAI Studio in the backoffice: the Palm shade scene and Menu standard style picked, two finished Iced Latte photos and a five-second video, and a note that size, light, background and angle match the rest of the menu

Customers order and pay before they arrive

They pick a drink, choose the size and milk, and pay with Apple Pay, Google Pay or a card. Your team gets the order as soon as it’s paid.

Open the menu
  • Only what your bar can make

    Sizes, milks and extras come from your menu, each with its price.

  • Pickup from the nearest open shop

    The app picks the closest shop that’s open and marks the closed ones.

  • Loyalty built in

    Customers collect stamps and points with every order.

Bring your own POS, or run as an online store

Connect the POS you already use and it keeps control of prices and receipts. No POS? ServeBetter runs the menu, prices, orders and fiscal receipts on its own.

  • Each menu item matched to a POS article, add-ons mapped onceReady
  • A check that nothing is left unmapped before you go live
  • Prices and tax come from the POS
  • Menu and prices managed in the backofficeLive
  • An electronic fiscal receipt for every paid order
  • Nothing to connect or map

Customers pay in the app by card through Borica, Apple Pay or Google Pay. VAT is included in every price.

How orders are processed
Backoffice · Article mapping
Article mapping in the backoffice: a coverage bar reading 77 of 77 items ready, above Caffe Americano, Caffe Latte and Cappuccino, each marked Ready
Backoffice · Sales processing
The Sales processing settings with Online store selected, so ServeBetter accepts payments and issues electronic receipts without a connected POS

Seven steps to your first paid order

Your dashboard walks you through them in order.

  1. Build the menu

  2. Open a location

  3. Choose how orders run

  4. Connect your POS

    With a POS
  5. Map the articles

    With a POS
  6. Turn on card payments

  7. First paid order

Or let your assistant do it

Claude, ChatGPT or any assistant that supports MCP.

Get my shop ready for its first paid order.

Common questions

Something else? Email us at sales@servebetter.app

Do I need a POS?

No. If you already use a POS, connect it and it keeps control of prices and receipts. Without one, ServeBetter handles the menu, prices and orders and issues a fiscal receipt for every paid order.

Will the app be under my name?

Yes. It’s listed on the App Store and Google Play under your shop’s name, with your icon, splash screen and design.

How do customers pay?

In the app, by card through Borica, or with Apple Pay or Google Pay. VAT is included in every price, so the receipt matches the menu.

Can I run it from ChatGPT or Claude?

Yes. Connect Claude, ChatGPT or any assistant that supports MCP, sign in with your ServeBetter account and tell it what you need. It can only do what your role allows, and every change shows up in the backoffice.

How long does setup take?

Setting up the shop takes an afternoon: the menu, a location, how orders are processed and, if you have one, the POS. The app goes live in the stores once Apple and Google approve it.

Who is it for?

Coffee shops, bakeries, juice bars and quick-serve brands, with one location or several. Altruist runs its shop in Sofia on it.

Tell us about your shop

We reply to every message.

Or write to sales@servebetter.app